Krista Eliason announced as Managing Director, CP Wool North America

Carrfields Primary Wool is gearing up for increased expansion into the U.S. and Canada and have announced that Krista Eliason is our new Managing Director, Carrfields Primary Wool, North America (CPW, NA).
The position was created for Krista to manage the projected growth into this market. Krista comes to this new role with a rich background in the industry. She started out working within the industry as advertising and marketing manager for Wools of New Zealand in the late 1990s. She has deep roots in collaborating with wool growers of New Zealand – especially working with influential and respected growers such as Anabel Tripp, Howie Garner and Hamish de Lautour.
Krista has been a passionate supporter of our wool cooperative and the growers of New Zealand for many years. As we look to expand our footprint in North America, we are very excited to bring Krista to the helm. She brings such a wealth of knowledge, creative ideas and an amazing track record of leadership to her new role with us, and we’re very excited about future projects and products that will come out of this.

December 12, 2016