Premium New Zealand wool carpets and rugs will soon be available to thousands more US consumers under a new distribution partnership between Carrfields Primary Wool (CP Wool) and J Mish Mills.Under the agreement, leading carpet business J Mish will design and manufacture carpets and rugs from yarn grown and spun in New Zealand. The products will then be distributed throughout the US via J Mish’s large network of dealer and designer relationships. Colin McKenzie, CEO of Carrfields Primary Wool Group, says the partnership will build on an existing relationship to increase the profile of New Zealand wool across the residential market in the US.
“We’re very excited about expanding our relationship with J Mish, who have already been manufacturing carpets from CP Wool yarn at their facility in Cartersville, Georgia, for several years,” he says. “We’re confident that J Mish has the reputation, resources and scale needed to put New Zealand wool carpet in front of consumers across the US, as a highly desirable and sustainable choice for soft flooring.”
Carpets and rugs made from CP Wool yarn will be included under J Mish’s Signature and Promenade ranges. The company’s strong focus on design means their carpets and rugs will showcase the
beautiful, unique characteristics of wool, McKenzie says. “J Mish is widely recognised as a leader in styling, design and colour of wool carpet in the US, so they are in a great position to build the reputation and profile of New Zealand wool among US consumers.”
CP Wool’s current manufacturing arrangement, under which yarn sourced and spun in New Zealand is exported for manufacture into carpets and rugs at J Mish’s plant in Cartersville, Georgia, will
continue. The J Mish partnership follows CP Wool’s recently-announced joint venture with Amie and James Nilsson (the founders of the highly successful Merino Kids brand), to distribute carpets and rugs in Australasia under the Hushaberry Heritage brand.
“We’re confident that these new partnerships place us on the best footing for leveraging the tremendous opportunity for New Zealand wool which exists in the consumer market globally,” says McKenzie.October 10, 2018